Announcement: Filmmaking: In the Beginning

filmmakingIn the years following the rise of the various social revolutions that took place in this country and abroad, the making of film changed vastly from the old world of film studio dominance to the exciting world of independent film. In the 50’s, 60’s and even 70’s, independent film was synonymous with Underground film, art film, and foreign film.
Simply defined, a film that is independent is a film made outside of the umbrella of the studio without the funding or distribution options offered.

Producing a film independently has become quite popular, and this is due to the public no longer being satisfied with the Hollywood formula. The audiences of today have become much more sophisticated and expect something different and new every time they sit down to watch a film. The old Hollywood formula just doesn’t cut it anymore for entertainment. It has been too predictable for film buffs. We look for cutting edge, quirky and groundbreaking films.

However, the most important aspect of independent film is that anyone with a song in their heart and the burning desire to make a film can now do so. We have the new technologies to thank for this as well as the public’s yearning for raw footage with a gritty storyline. So this means you can achieve your dream of making a film, and you don’t have to be a big film studio to get it made. It also means that you have the joys of the financial headaches and creative challenges.

There are three main phases of making a film: pre-production, production, and post-production. There might also be a 4th phase: distribution (if you’re lucky). The longest phase of making a film is pre-production. This is also the most important part of the production, because it is what makes the film. Without good planning it will be difficult to get anything off the ground.

While you don’t really need one, it is good to have a script. So in the beginning you have to have a story, a concept, or an idea. Once you have one, you can move on to all other modes of production planning. Of course, there are several ways you can tell your story, but in filmmaking there are two main classes of film. These would be the short film and the feature length film. It is usually better to start off with a short film rather than a feature length film, and if you are a film student, you rarely have time to produce feature length films.

A professional screenplay is typically scripted for a run time of 90 minutes in three acts. Each act is approximately 30 pages long, and each page is the screen equivalent of one minute. This is a timing consideration that is more typical of the American film industry than it is of the rest of the world film making community. European films have less restrictions concerning film length. Rather, they have the tendency to let the film unfold and tell itself, allowing however much time it takes to tell the story.

Once you have written your screenplay, if you have no immediate plans for production it is best to write a treatment, which best describes the film in a nice neat three-page write-up. These three pages represent one act of your screenplay in a treatment, and is the format commonly acceptable to shop your screenplay. Very often, this is all that gets read, and can make or break your screenplay’s acceptance. However, for the independent filmmaker, all you need is a working script and you are on your way!

Marketing Strategies To Blast Your Small Scale Carpet Cleaning Business

Film students can make great commercials for there starter films, here is an article that shows tips for creating a marketing video for a carpet cleaning service.

How do you ensure the success of your small-scale carpet cleaning business? How will it fair with its competitors? Under the premise of taking all things as equals, what is the slightest edge that will tilt victory in your favor?

Carpet cleaning has evolved from one of those homemakers’ tales of woes to a billion dollar enterprise. Competition is keen – some carpet cleaning companies will shoot up and fizzle just as fast. Others take forever to grow while a few seem undaunted by the challenge –they do not only succeed, they linger. to the top

A careful study revealed that marketing has defined the staying power or longivity of any business undertaking. As various resources form its foundation, marketing sets up “wings” that fly your business from obscurity to fame. As popular as it gets, money can’t stop from pouring in.

How will you start the ball rolling?

Through the potent force of marketing, which includes selling, your business will flourish.

No business has withstood time and competition without the tested principles of getting the message across, that a type of product or service is available, to address a want or a need. Failure to convey this message effectively will reduce the chance of any business to stay on the fickle line of survival.

But marketing can be costly. Indeed, it is. The medium through which your marketing efforts will flow, dictate the cost of marketing in direct proportion to the results that you demand.

The important part of this business – or any other business – is the owner-operator’s “sense of marketing” and salesmanship. Make no mistake about it, all businesses succeed through marketing strategies and salesmanship. You won’t be selling a product with this business; you’ll be selling a service. And the selling of services is often more difficult than product sales.

Your success in this business will be predicated upon the sales effort put forth. Getting if off the ground will require a great deal of selling expertise on your part. You’ll have to sell yourself AND your services.

Therefore, it will be to your benefit to learn all you can about selling. Then, you should continue to add to your knowledge through an ongoing program of learning. Keeping up to date and being aware of successful selling ideas and methods will add to the total success of any business person.

Even before the acquisition of equipment, you need customers. Your prospects are all the businesses and homes with carpets in your area. Your problem is going to be in reaching these prospects, impressing upon them the benefits of your service, and getting them set up with an appointment for you to do the work.

We have found that the least expensive and most productive method of reaching these people is by way of neighborhood “hand-out” flyers or announcements, delivered door-to-door by Brownies or Cub Scouts, or members of other youth organizations. These flyers are advertisements or announcements of a “Carpet Cleaning Special,” printed on 5 1/2 by 8 1/2 sheets of paper that invite the recipients to call you for an appointment.

Study the carpet cleaning service ads in your local newspapers, the yellow pages of your telephone directories, and any similar flyers you may have received or seen. Make a pencil sketch of your own flyer, emphasizing customer benefits and your capabilities of doing the job take your ideas to the advertising class at a local college. Explain your project and ask for volunteer help. In most cases, you’ll be favorably impressed with the work, and will only have to pay with a copy of the finished flyer for the student’s portfolio, and a recommendation or testimonial about his work for you. Even if there should be a charge for the work you have done at the college, it will be a reasonable one.

Contracting with an advertising agency will probably take longer and will cost a significant amount of money. However, you might be able to contact a staff member who does free-lance work on the side. But you should set a specific date for completion of the project, and agree to pay no more than half the total estimated cost until the job is finished, and meets with your approval.

The next step is to take this original of your flyer to a printer, and have printed whatever number of copies you want to start. Most quick print shops will be able to print up to 20,000 copies, and deliver in a reasonable time, with nominal costs. If you decide to start with more than 20,000 copies, you will do better by going to a regular commercial printer. Larger quantities that would take a quick print shop all day can be handled by a commercial print shop in a few hours.

While your flyers are being printed, you should be lining up your delivery people – local Brownie or Cub Scout Troops. No big problem here. Either look up their local headquarters office in your phone book or call a friend or two with children about the right age and ask for the name and phone number of troop leaders. Arrange to pay these scout troops $10 for each thousand circulars they hand out door-to-door.

One other thing before you start handing out your flyers – be sure that you have someone available to answer the phone and set up appointments for you. It’s usually best to have a woman do this; it makes the caller think of your service as an established business. You can pay an answering service to handle these calls for you, but if your wife or a friend is available, that would be even better. It is, however, imperative that a “live voice” answer your phone. People have some strange ideas about answering machines, and most businesses find they do …

Film Schools and the Opportunities They Bring

Seattle is a mainstay of the American film industry – what with is photogenic beauty and friendly attitude towards production. With top-of-the-line camera shots around every corner, generous incentives, and a substantial industry of its own, the demand for locally based talent in the “Emerald City,” remains consistent.

Seattle film schools provide an excellent opportunity for budding writers, directors, actors, producers, editors and below-the-line personnel to learn their craft while working in the middle of a thriving hub of film production. With literally dozens of locally based film production firms as well as several big budget Hollywood films being shot there regularly, so if you want to shoot big budget films, or commercials for commercial flooring service in surrey BC, Seattle offers excellent access for breaking into the film business.

Plus, Seattle film schools like the Entertainment Connection offer mentorship programs that allows the students to learn on-the-job in a real film production environment. Classroom and book learning are put into practice as students observe, assist and participate in actual film and television production.

Classroom instruction as well as book learning are important, but on top of these, mentorship programs allow for the training to be taken to the next level – in the real world where it matters the most.

Also, locals talents from Seattle have long been working in the production hubs both in the country and throughout the world – and are making it big there.

As film production moves further into the digital age, there are opportunities for a new wave of writers, directors, producers as well as editors to come along and take things to the next level. Fortunately, Seattle film schools have what it takes to provide the ideal environment from which this new wave of talents shall be “cultivated”.

Entertainment Connections’ “hands-on” mentorship programs especially give students the chance to gain a competitive edge over more traditional film school settings. Rather than learning production on a strictly academic level, programs such as these put what students learn into action as they learn it.

Also, today, there is an observable increase in demand for production talent; this is because film production is diversifying and is spreading out to “third coast” locations. Those who have the right skill set shall surely have what it takes to be successful in this field.

Studying and training at Seattle film schools can be the essential first step towards a lucrative and fulfilling career in the film business.

It Takes an Iron Resolve to Make an Independent Film Production Happen

Commitment is an independent filmmaker’s most valuable resource. Whether your making an independent film or starting how shooting commercials such as small appliance repairs in arlington tx, without a lot of money to grease the wheels of production, a low budget film producer must rely on creativity and determination to get their films made. If a person wants to get their film made badly enough, there is not much in this world that can stop it from happening.

Making a film on your own with your own money is a very daunting task. It can also be very rewarding. When you decide to take on the awesome responsibility of writing, directing, and producing your own independent film, you better know what you are getting into beforehand. Once you set the ball in motion, there is no going back. You either succeed and your film makes to the film festival circuit (which is a major accomplishment in and of itself), or you crash and burn halfway through the film production process and your film vision never sees the light of day.

The next time you watch a movie I suggest that you pay particular attention to the credits at the end of the film. Take a look at how many names scroll across the screen and this will give you an idea of how much work goes into the making of a motion picture. Then take away all of the names on the screen and picture your name in front of every credit for every job and this will give you an idea of how much work YOU will have to do to make your own movie.

When I first graduated from film school I hit the ground running. I landed a decent job as the Director and Animator on an independent film that had Pat Boone’s name attached to it. I was hired to film clay animation stories about The Bible. I worked on that job for about four months and was paid fairly well for my efforts. I decided that the best thing I could do with the money I saved was to make another film. I would take the knowledge and money I gained and use it for my own benefit. I decided to make my own movie with the idea in mind that I would enter it in on the film festival circuit and hopefully win some awards. If that happened it would almost certainly be a boost for my fledgling film career.

I wrote a script for a short film that involved a combination of clay animation and live action, and I was ready to make a film. My plan was to use all of my knowledge and talent and do almost all the work. For the parts that I could not do myself I would hire friends and business associates at a substantially discounted rate. These people agreed to work for cheap in return for a little creative control, a credit for their demo reel, and possibly exposure if the film does well at any major film festivals. I only had to hire them for the filming of the live action scenes and for some of the post production work (like sound design, mixing, foley sound effects, etc…). The animation I would do entirely on my own.

I contacted a couple of friends of mine that managed camera and sound equipment rental houses. They set me up with a 16mm camera package and a DAT (digital audio tape) package to rent at discounted prices. I rented these packages on a weekend (to get the extra 2 days for free) and I started filming the live action part of my film right away.

I worked extremely hard that first weekend. I basically filmed most of the time with only about two to three hours of sleep each day. When I was not filming/acting/directing, I was setting up lights, moving furniture, making meals for everyone, setting up props, distributing and apply makeup, rehearsing with actors, fixing costumes, and performing script rewrites on the set, to name only a few things. By the time Monday morning rolled around, I was mentally and physically exhausted, but I still had to bring back the camera and sound equipment packages by 10:00 am or I would be charged for another day of rental. You do not have that luxury to just sleep in and not worry about it when you are making an independent film on a shoestring budget. There is no rest for the weary when you are making your own movie. Time is money, and you do not have a lot of either one of these resources.

I returned the camera and sound equipment packages just in time on Monday morning. Then I went straight to the film lab and dropped off my film. I then made an appointment for the following week (the soonest date I could get) to see my dailies (developed film), and counted the days until the day of my appointment arrived.

I arrived at the film lab a half hour early for my appointment to see my dailies. As I sat in the lobby waiting for my big moment, I began to get very nervous. Unnerving thoughts began to fill my head. What if one of the rolls of film somehow got damaged in the lab? Maybe the machine that develops the film broke when my film was running through it and all of my film rolls are scratched? What if the cameraman I hired was not as good as his demo reel implied and all my rolls are under or over exposed? What if the guy who took my film at the front desk of the film lab is a disgruntled filmmaker who only took that job so he can ruin other people’s film when they hand it over to him? What if there was a mishap in the film vault involving fire sprinklers and all my rolls of film got ruined? …

Corporate Films and Ad Film Making

Corporate films, ad films and TV commercials are one of the best way for any business promotion or product promotion. A Corporate film provides the complete essence of any company’s corporate image and strategy to its customers or clients.

Corporate Films have number of benefits like:

1. It helps in demonstrate products and services in a simpler way.
2. It helps to add creditability and trust to marketing campaigns.
3. It can be used to boost up corporate appearance at conferences, on exhibition stands and in reception areas.
4. Corporate films can also be used as part of corporate presentations.
5. Corporate films can show the the corporate image of your company, products and goals of your company.

As we all know that ads are made to impose the brand identity, to obtain brand awareness and brand association and to retain loyalty for the company’s products and services. Ad films, also known as TV Commercials provide a complete image of the company in a very short period of advertising time. This will show your product, company’s image, and all standard services provided by the company in different sectors. Advertisements of this type are used to sell every product imaginable over the years, from household products to goods and services, to political campaigns and so on. These ads help in company presentation as well.

These ad films may include catchy jingles like songs or melodies for lets say omaha window and gutter cleaning service that will completely attract the customers or clients for the company, which may remain in the minds of viewers for years after the span of the advertising campaign.

These ads can also be web cast on your website if you don’t publish them over any TV channel. Ad films can also be posted on video submission websites like YouTube and other video submission sites. Ad film production companies help in making and promotion of ad films and corporate films. You can go to any professional ad film making company for the production of any ad film or corporate films. These days there are number of professional companies providing these services.

How To Film The Perfect Wedding Video

The videographer must be prepared to liaise with other people who have key roles in your day, from the photographer to the hotel manager, in order to be alerted to upcoming highlights such as cutting the cake and the speeches as well as ensuring s/he is updated of any changes to the schedule.

3. Post Editing

The video service should be able to provide additional interesting extras, such as background music and slow motion shots, which will give your finished video a professional and polished touch, distinguishing it from a regular home movie.

4. Expertise

The wedding video should be a professional piece of work, make sure that as well as having top quality equipment, the videographer also advocates technical knowledge such as an understanding of white balance, manual focus and shutter speeds. Ask to see examples of their work to judge the picture quality for yourself.

5. Lighting

When discussing locations for the wedding day, ensure that the videographer has lighting equipment suitable for indoor filming and will be able to transport it to each venue, to ensure each picture is evenly lit and exposed.

6. Sound

Ask if it is possible for the groom to wear a tie-clip microphone in order to pick up both sets of vows being made. Even the most confident of couples can be softly spoken when exchanging vows and this is the most important moment in your marriage ceremony that will want to be relived. This inconspicuous device will record voices onto the video, which may otherwise be lost.

7. Discretion

The ideal videographer will be unobtrusive and record the day without becoming a feature of it. Choose someone who understands the sensitivity needed to get all the shots whilst remaining invisible. Look for comments highlighting this ability when checking recommendations…

A Good School – Is It Necessary to Make a Feature Film?

150x150-0009-11-21-2011-2.43.56-PMMany, many, and even many more filmmakers have all attempted to get into a prestigious school. The result is that a few are accepted and many others are turned away. There is only so much space sadly; this does not always have to mean the kiss of death for a filmmaker though. A good vision and a determination to learn and grow can overcome even being passed up at a film school. It may put the filmmaker at a slight disadvantage, but many others consider it a good idea to bypass film school.

You might be curious about exactly why it would be considered a benefit to bypass film school. After all, don’t successful film makers need to go to school in order to learn how to create a film? The truthful answer is that while film school can be a very valuable asset to have, it is not something that is required. The internet as well as connections can go a long way towards providing you with all of the information that film school would offer you. This can save you a lot of money, plus allow you additional time to really look into all of your options for creating a film exactly how you want to.

Film making school can be a huge asset for many filmmakers, and it is not something that should be completely discounted. However the costs can often far outweigh the benefits to the program and will ensure that you are able to really develop your own create style. One of the complaints that many film makers have is film school teaches how to create films in all the same manner, this can often limit the creativity of each person. While at the same time, going to film school has also served as a great way to open the eyes of many people into new options that are available.

Working with all of the details that come into effect is very important, after all film schools are notorious for packing information into a very short period of time. A lot of work is done in regards to the various aspects of making a film from the very start until the completed process, which can make it quite easy to learn as much as possible about the entire process. It is critical to the development of many filmmakers to have this experience because often skipping film school has the effect that filmmakers are only learning about a very limited area of the process.

Most filmmakers who are working entirely without professional experience find that they are working with a very limited range of experience that can ultimately harm their movies. Working around these limitations is extremely important to the overall success of most projects but is not always easy to do. If a filmmaker is willing to take constructive criticism it is much easier to actually create the wonderful pieces that will serve to build their creative process. If you find that you absolutely want the experience of going to a film school you need to make certain that you select a school that you feel comfortable at. This might seem like a small issue, but in fact it is quite large.

Being uncomfortable at your chosen film school can really reduce the amount of creativity that you have. You are spending more of your time trying to fit in or make yourself at home, rather than focusing on improving your film making skills. Spending a large amount of time searching over the different film school options available to you will help you to determine which school fits your needs the best. Always remember that you need to ask as many questions as possible, which can allow you to really get a good overall feel for the school, prior to signing up for classes. Picking the right film school can have a huge impact on your career, so choosing carefully is very important if you choose to go this route.…

5 Tips to Creating the Best Feature Film Ever

150x150-0007-11-21-2011-2.42.56-PMIt is important if you are looking to create the best feature film possible that you start looking at several major aspects that will have a huge impact on your final product. A feature film is not simple to make, there are numerous steps that will affect your film. Being aware of these critical steps can make you very much aware of the possible problems, and better position you to mitigate the possible problems before they arise.

A script is your first line of defense towards success. A poor script will have everyone including your actors losing interest very quickly. On the other hand, a strong script will keep everyone interested because the story draws them in. It is especially important to spend a lot of time developing characters. If your audience is emotionally invested in characters of your feature film they will spend more time really paying attention to what is happening. If your characters are grossly underdeveloped, it can negatively affect the entire movie, creating problems in holding the attention of the audience.

Looking at your actors you should be able to tell that they are interested in the script. An actor who is merely showing up and talking is not an asset to your film and can drag down the entire story. While it is true you cannot afford the ultimate Hollywood actors on an independent film budget, you should still look for actors passionate about your project. The results of their passion will be obvious for anyone who is viewing the final movie. A final note about actors, always ensure you select someone who fits the role. There is nothing worse than watching a really bad actor attempt a role that they are not right for.

You should spend plenty of time setting up the schedule for shooting. Always be sure to set into the script extra days for reshoots and possible weather problems. Everyone wants to pretend that there will be no problems when shooting their film. This is a dream that rarely ever happens though, just remember it is better to have extra days set aside that are not used, rather than run over on time and possibly have to scrap the entire film because you are out of time. Additionally, a bit of your budget should be set aside for these delays as well.

Edit the film in pieces rather than all at once. If you try to rush through editing and work on it all at once you might keep a straight train of thought going, but you are also likely to become tired and start making minor mistakes. This can be awful because it could allow you to make a tiny mistake that really pulls down the entire film. Taking your time and breaking it up over several sessions will ensure that you approach the sections with a fresh mind, and ready to really see the project. If possible, it is a good idea to wait a few days after wrapping shooting before editing so that you can approach the material fresh as well.

Your final step is actually showing the film to get feedback and taking the feedback graciously. No filmmaker ever wants to be told that their film is horrible. But if your film has problems, you should take the feedback that you are given and look at it against your film. Is the feedback good, or is it something that is just personal preference? For example, saying that your story line is a bit vague would be considered good feedback. Saying that your leading lady should have blond hair would be a bit more preference usually. Being aware of the feedback of others can help you to really develop your style as well as connect to the audience.…

4 Tips to Picking the Best Film School for You

150x150-0000-11-21-2011-2.40.42-PMEveryone knows there are dozens of film schools all around the country, and then hundreds of other colleges that might teach some courses that are helpful to a filmmaker. Gaining the most experience possible in a highly creative environment is important to help ensure the success of any filmmaker though and it can mean a huge difference when it is time to start looking at which school you are most interested in attending. If you have any questions about which school is best for you, you need to start looking at the schools objectively to help you narrow down all of the choices.

Your first step should involve looking for a school that has at least one instructor that you are very interested in working with. Your desire to work with this instructor should have several reasons, not just simply you think they look nice. Instead, there should be a specific film that they have worked on that you admire, a specific film making technique that you respect or even a method of teaching that you feel will blend well with your particular learning style. Remember; avoid picking a school simply because the teachers look nice.

You should look for a school where the students look like they are actually happy. This might seem strange, but students who are always upset and mad are not going to be fostering the creative atmosphere that you need to succeed. You should look for a place that encourages students to be happy because a school that is trying to pull students down will often stifle creative ideas as well. Filmmaking is a process that relies quite heavily on creative thinking. All films at some point start out as nothing more than ideas written down on paper, the creative process that each individual involved in the film brings helps ensure that as it comes to life, it is something truly spectacular.

You need to also look for ample equipment at the film school. While you may not have access to all of this equipment making films on your own, it is important to learn how to use everything properly. A film school that merely teaches students how to use homemade or alternative equipment is not going to fully prepare you for everything ahead of you. In contrast, you also want to look for a school that will allow you to improvise with equipment at times. It is a good skill that is badly needed for most filmmakers. No matter how much you plan, something will occur where a piece of essential equipment is broken and you need an alternative solution quickly.

A final consideration should be the style of the school, some school have classes where you can make commercials such as local commercials about the best dumpster rental in omaha nebraska, or any other type of commercials . In order to get the best experience possible you should look for a school that will teach all aspects of film making. For example if you are attending a film school you need to ensure you are taught about story lines, scripting, working with actors, editing, filming and time management. Each of these areas all work together and you may find yourself working in each of these areas when working on a film. While you should have a crew to assist in many areas, having the experience to know what needs to be done, and when is something that is extremely valuable and can really set you apart as a filmmaker. This diverse experience will be quite helpful as you set out to create truly spectacular feature films.…

Essential Tips to Shoot the Best Film of Your Career

150x150-0002-11-21-2011-2.41.17-PMThere are several different ways you can shoot your footage when you are creating a perfect film. The choice of which shooting perspective you want to use is entirely up to you, but there are clear advantages and disadvantage to each. If you are just starting out in your film making career you might want to spend a lot of time playing with both shooting styles so that you can determine which you are most comfortable with, you might also want to practice making short commercials. For instance, i know a guy who did a youtube commercial for a local party bus rental in fort worth tx, he did such a good job, they hired him to make more commercials for them. While following the tips and suggestions of other filmmakers can help make things a bit easier for you, it will ultimately be your own personal style that will determine how you shoot your films.

The first major shooting style is going through during your film and shooting the same scenes but at different angles. If you have a lot of equipment including cameras you could just record each scene once from the different angles. If you only have a single camera, you will need to move it around and record each scene multiple times. The method that you prefer will often be heavily influenced by your budget and the number of good cameras you have available. If you are using several different cameras to record, the same scene once you need to ensure that all of the cameras are the same recording quality. If you have a camera that does not record at a good quality you will find that almost all if not actually all of the footage shot with the inferior camera is wasted.

By shooting in this style, you can easily edit the film later using a computer and the software of your choice. There are many advantages to shooting this way since you can use the software to create a myriad of special effects and transitions that are fitting with your film. However, you need a good set of software in able to actually make the film look good during editing. Poor quality software could make it quite difficult to edit, as well as could negatively impact the quality of the video that you have shot making it almost impossible to actually product a professional quality video. There are some pieces of software that can help to repair and correct any deficiencies that your camera might have, and if you have lower quality cameras you might find that this is well worth the expense.

The second shooting style involves editing the movie as it is recorded. This would involve more work during the filming, but once filming is done you have a completed movie. This would involve backing the video up and starting scenes over exactly perfect from whichever angle you wanted to see. This is something that can be extremely difficult to learn, because without a proper idea and even a good creative vision your film could look extremely choppy and dicey. This style of shooting reduces the need to have a computer and extensive software and if you are good at shooting in this style, it could even reduce the length of time it takes you to create each film.

The biggest drawback to this method is you are often able to see minor mistakes in the footage later as you are viewing the completed film. Due to the fact that you shot each scene only once, and have no footage to edit with you are left with the mistakes as well. While the mistakes may be minor or they just might be a missed word in the script or possibly something major they cannot be corrected. There are times when this type of shooting is best though, especially if you are looking to create a video that is recorded as a single shot. However, practicing this method is highly advisable before attempting to create an entire movie so that you have ample opportunity to refine your skills. To achieve the best results you should work out a couple of scenes that you want to practice with and then use this as an opportunity to build your skills to the necessary level.…